We don’t raise our prices to give you Fake Sales!

Don’t Be Fooled by our competitors that make offers of “72% off”, “Buy one room, get two free,” but are only raising their seasonal prices and quoting you the same old thing for the same total price!

In today’s marketplace, it’s not uncommon for retailers to offer sales and discounts to attract customers. However, some flooring retailers may try to deceive customers by changing their prices and then offering a “discount” that is not really a discount at all. This practice, known as “price anchoring,” is designed to make customers think they are getting a good deal when they are not. We call them “Fake Sales,” and it is something we refuse to do.

Flooring Direct is local, independently owned, and brings you the same low prices day after day with service and quality that you can trust.

One of the things that sets Flooring Direct apart from our competitors is that we are a truly local, independently owned company. Unlike many of our competitors who are owned by financing investors or shell companies based in other states, we have been serving the Dallas/Fort Worth area since 1988. We are proud to be a part of this community and to support local families, schools, and businesses.

When you choose to shop with Flooring Direct, you can rest assured that you are supporting a local business that is committed to providing the best possible service and quality products to our customers. We believe in building relationships with our customers and treating them like family, which is why we offer personalized service and attention to every detail of your flooring project.

Plus with our price matching, we’ll meet or beat any written, verifiable estimate from any of our established competitors* on any service and product quoted in our competitor’s estimate.

In addition to supporting the local community, shopping with Flooring Direct also means that you can take advantage of our low prices and price matching guarantee. We are committed to providing the best possible value for our customers’ investment, and we will meet or beat any written, verifiable estimate from any of our established competitors on any service and product quoted in our competitor’s estimate.

Don’t be fooled by FAKE SALES! Call or Text Message Flooring Direct at (214) 390-0850 and set your Free Estimate Appointment Today!

So if you’re in the market for new flooring, choose Flooring Direct and support a local business that is committed to providing quality service and products to your community.

Our flooring experts will bring the floor samples you want to see to your home, give you a free, no-obligation, written estimate, so you can compare side-by-side our everyday low pricing to the other’s “72% off” quote.

Call or Text Message (214) 390-0850 or set your appointment online Today!

established competitors* includes and is limited to Empire Today, LLC, a Northlake, Illinois-based flooring company, Luna, a California-based flooring company, 50 Floor, an Atlanta, Georgia-based flooring company, and Express Flooring also known as Express Home Services, LLC, a Phoenix, Arizona-based services company. All others will be considered on a case-by-case basis.

Dan Ratcliff

Dan Ratcliff is the CEO and President of Flooring Direct in Dallas / Fort Worth. Over the last two decades, he has grown Flooring Direct into a premier Shop-at-Home traditional & hardwood flooring company. With a true dedication to customer service and integrity, Flooring Direct has become DFW's largest highest-rated Dallas-local flooring dealer. Dan has lived in Dallas all of his life and was raised in Dallas with family roots and love for the community and local sports. It's with that sense of family that Flooring Direct has contributed to and sponsored children's organizations like Jonathan's Place and scholastic athletics like Plano's Girls Soccer.